News, Views + Info
Image keywording tips and more to help you make improvements to work practices, and get a better understanding of issues surrounding the management and profitability of image businesses.
Promoting Images Around the Clock
For a world where there is a picture buyer awake every minute of the day somewhere on the planet, promoting images shouldn't be something that ceases at 5pm every weekday. That's where Core Celeb's 24/7 service becomes invaluable. Especially for celebrity/editorial...
Build Brand Sales Contacts With Social Media
Want to sell celebrity images to brand-promoting PR companies? One way is to publicise that your images contain brand links by putting them on social media. As well as promoting specific images, and the photo agency's general profile with picture editors and...
Avoiding Metadata Sabotage
Accurate metadata, added quickly and cost-effectively, is the cornerstone of success for any image or video licensing business. But due to its unglamorous nature, it is often put down the batting order when it comes to system creation and overhauls. Here's how to...
Mind The Gap – In Service
Image agencies struggling to cover the round-the-clock news window often attempt to do so with inadequate shifts, covering more like 18/6 than 24/7. While it's tempting to economise on coverage, sales can suffer if you don't mind the gap. Here are the main problems...
Try These Brand Feature Ideas
Making use of celebrity brand associations in images can take many forms. Producing photo features which can be monetized through their brand associations is a great way of making an impact and using multiple images. The essential ingredient is to have a strong...
Consider These Image Library Software Partners
Picsell Media uses software from some of the biggest and best providers, working in and on their systems to deliver efficient results when entering metadata and managing image flow. Here are three providers you might like to consider, particularly in conjunction with...
Getting Started With Outsourcing
Whilst many image agencies see the benefits of outsourcing photo desk work in terms of improved performance, cost control and allowing better focus on core business, it is another matter to get started on that track. With a sensible plan, this needn't be a big...
Helping Image Libraries Increase Social Media Use
We recently updated our customer relations management system (CRM) and found some interesting trends in use of social media by photo agencies since our last big roundup six months ago. More agencies are using it, and those already with social media have increased...
Observing Brand Etiquette
When creating "get the look" features there are some important rules you need to follow in terms of the etiquette to preserve your relationship with brand managers and PR companies, and possibly to avoid lawsuits. 1. Sidestep controversy - Using images which don't...
Image Feeds – Timing Is Everything
As photo agencies fall over each other to be the first to get their images onto the market, they may be committing the sin of hurrying to do a bad job. The real question is what is the right timing relative to clients' needs? It is worth considering, if images...
Securing Your Brand Knowledge
If you want to make money, it's not enough to have images of celebrities wearing and using famous brands. You have to secure that knowledge with keywords, and use that information for yourself. If you don't, others might use the information that they find, and pay...
Outsourcing Versus Outworking
In an effort to save costs and add flexibility, image companies are increasingly trying outworking or teleworking, having labour supplied from the homes of employees or contractors. It seems like smart work practice, but its a long way short of proper outsourcing....