News, Views + Info
Image keywording tips and more to help you make improvements to work practices, and get a better understanding of issues surrounding the management and profitability of image businesses.
Brand Meets Bib
Sports bib keywording - identifying participants in marathons etc - provides new opportunities for monetising images by recording the brands appearing in them. Here are a few ways such information can be used: Advertising use Depending on the release that...
Get Your Pictures Out Of Hiding
Although no one intends to hide images from their customers, it's amazing what lengths people inadvertently go to achieving that outcome by mistake. Here are some classic errors, and how to avoid them. Hide your images in plain sight - It is incredible how often...
F, F, F Fashion – It Isn’t Enough
There are some fantastic image library web sites which focus on the latest pictures of fashion - fashion shows, street fashion, star style and more. That really is great, and fantastic for picture editors wanting to do a story about the latest fashion trends, what...
Losing Focus With Your Image Feeds?
Sending too many images to prospective buyers is a cardinal sin, but often one that is committed due to lack of staff and time. How do we know a Focused Feed of images - edited down to meet the target market, without overwhelming customers - is worthwhile? And what...
Rage Against The Machine
Search rage is best defined as the uncontrollable frustration and anger resulting from being unable to find what is being searched for on the internet. For businesses such as photo libraries, video libraries and on-line retailers that means lost sales. The key thing...
Brand Info – Find It to Protect It
Huge numbers of celebrity images contain brand information, even if the photographer and their agents don't realise. The question isn't so much if it can be found (it can) but who will benefit from those links. Those who have identified the links can profit from them...
New Year, New Ideas
As image and news agencies get to grips with the challenges of the new year, here are a few ideas about things you could change to make life easier, and improve sales: Curate to improve performance - Spewing unedited sets of images to potential buyers used to work...
You Choose – the Hard Way, or the Easy Way
It's one of the oldest lines in the book: "we can do this the hard way, or the easy way - your choice". The astonishing thing is how often people opt for the hard way and suffer the consequences. But having seen all the wrong ways to do things, Picsell Media knows...
How Brand Savvy Are You?
Are you ready to make money by licensing celebrity brand images? See what your score is on this simple preparedness test. Unless the score is 5 out of 5, you're not maximising sales. 1. Are you already identifying brands in images? - This is the most basic building...
The Long And Short Of Celebrity Brand Photography
Shooting a few extra images can open opportunities for selling images containing brands. This advice applies equally to candid images as event. Amazingly, only a very few photographers are taking such images. Here are some tips on the sort of extra images worth taking...
Using Simplicity To Achieve Efficiency
If you are merging, restructuring or reorganising your metadata system, the key to success is simplification. Simpler systems are usually faster and more economical to work with, and require far less maintenance and have far fewer IT issues. Here are some tips on how...
Get Focused On The Core
Running a photo agency is a difficult job, so it's vital that managers have the ability to focus on the core business such as recruiting photographers, negotiating deals and working out marketing strategies. The ability to maintain focus is a major benefit of...