Bring you best content forward
Smart selection. Smart ranking.
We identify the strongest images and video from within a collection and decide what deserves greater visibility. The resulting ranking helps you prioritise what should lead in search, merchandising, promotion and other customer-facing uses.
AI Keywording with Human Review and Flexible Service Levels
Being relevant isn’t the same as being first
A search can return hundreds or thousands of technically relevant images. But relevance alone does not tell buyers which pictures are strongest, most distinctive or most commercially useful.
Without ranking, your best content can end up competing on equal terms with near-duplicates, weaker alternatives and older material that adds little to the result.
Too much choice
Large result sets make buyers work harder to find the strongest material.
The strong get buried
Excellent pictures can sit well below weaker or repetitive alternatives.
Search order matters
What appears first gets more attention, regardless of whether it’s the best.
Images aren’t equal
Some deserve to lead. Others provide alternatives. Some simply add clutter.
How image and video ranking works
ONE
Review the collection
We look at the content, its purpose and how it is currently presented or searched according to agree criteria.
TWO
Compare like with like
Similar images, sequences and clips are assessed so stronger material can be distinguished from weaker/repetitive ones.
THREE
Client standards applied
We rank according to factors such as visual strength, distinctiveness, and commercial potential, using agreed scoring.
FOUR
Deliver clear priorities
The resulting rankings show which content should lead or support and which can be less prominent in search or promotion.
What better image and video ranking does for you
Ranking turns a large collection into a clearer set of priorities. It helps your strongest content get more attention, reduces the effect of weaker or repetitive material and gives you a better basis for search, merchandising and promotion.
Make buyer choice easier
Help users reach strong, relevant content without having to work through dozens of similar alternatives.
Focus promotion where it matters
Use the ranking to decide what should feature in galleries, campaigns, search results and other customer-facing activity.
Put stronger content first
Identify the images and clips most likely to attract attention and make sure they are treated as priorities.
Get more from existing content
Bring overlooked but valuable images and video back into consideration instead of relying only on newly added material.
Reduce search clutter
Give less prominence to repetitive, weaker or less useful material that makes browsing harder.
Apply consistent judgement
Assess content against agreed criteria rather than relying on inconsistent individual decisions or whatever happens to appear first.
Finding out if this is right for you
Every collection is different, so the best starting point is to understand what you have, what you want ranking to achieve and how the results will be used. From there, we can agree the right criteria, scope and way to begin.
Ranking criteria
agreed upfront
We agree what matters most for your collection before work starts. That might include visual strength, distinctiveness, commercial potential, relevance, technical quality or other priorities specific to your audience.
Clear pricing
before beginning
Pricing depends on the volume of content, how closely images or clips need to be compared and the complexity of the ranking criteria. Once the scope is agreed, you will know the cost before work begins.
Start with a trial batch
You don’t need to rank an entire collection at once. We can start with a representative group of images or video, giving you a clear view of the results, cost and process before extending the work further.
FAQs: Image and video ranking
What exactly do you mean by image and video ranking?
Ranking identifies which images or clips should be given greater priority within a collection. We compare similar content and apply agreed criteria to determine what should lead, what provides useful alternatives and what deserves less prominence.
How do you decide which images or clips rank highest?
The criteria are agreed with you before work begins. They can include visual strength, distinctiveness, relevance, usability, technical quality, commercial potential and any priorities specific to your collection or audience.
Can you rank older content as well as new material?
Yes. Ranking can be particularly useful for older collections where strong images or video may have become buried beneath newer uploads, duplicates or large volumes of similar material.
Do you remove or delete lower-ranked content?
No. Ranking does not require content to be deleted. It simply provides a clearer hierarchy so stronger material can be given more prominence while weaker or repetitive content remains available if you want it to.
How can we use the rankings?
They can help guide search presentation, merchandising, galleries, promotions, campaign selection and other decisions about which content should be brought forward. How the ranking is implemented depends on your own systems and distribution channels.
Do we have to rank the whole collection?
No. We can start with a defined batch, subject area, shoot or commercially important part of the collection. This lets you assess the results, cost and usefulness before deciding whether to extend the work.