Image news, views and information

The Picsell Media blog contains image news and insights relating to metadata, editing and workflow, keywording, distribution and focused feeds, research, and brands found in images of celebrities.  If you would like to receive posts, please use the sign-up section at the bottom of this page  You can opt out at any time in the future.

Make Your Hero Images Super

The hero image - the representative first image that customers see when looking through sets - is vital to promoting sales.  Here's how to make hero images into superheroes: Make picking hero images a deliberate choice, don't just go with the first image,...

Helping Avoid the Production Squeeze

As the number of images being filed continues to grow, many photo agencies are facing a production squeeze - too many images, not enough time to process them. That means metadata is skimpy, perhaps wrong, there's little or no keywording, and likely there...

The Smart Way To Use AI For Images

There is a wave of enthusiasm for artificial intelligence which is engulfing the image business. All the promos sound incredible - yet the reality is somewhat different - if you don't know how to make the best use of it that is. On a recent trip to meet clients in the...

A Brand New Approach

Imagine a service that brings together photo agencies, PR companies, retailers and publishers to create the revenue streams from brands appearing in celebrity images - the revenue streams so often promised, but not so often delivered. Now Branded Camera is developing...

What Are You Waiting For?

We’ve all heard the saying: “feel the fear, and do it anyway”. But that’s definitely one of those that is easier said than done. Here are some common reasons why photo agency managers/owners tend to put off making necessary changes, and why they might want to look at...

Taxonomy Too Taxing?

Creating a great taxonomy for keywording is a never-ending job.  Just when you think you've got your vocab perfect - along comes another word, and another, and another. You'd think that by now there would be plenty of taxonomies with every word in the English...

Candid or Event – Which is Better for Brands?

When looking for brands in celebrity images and videos, which are most likely to make money - Candid or Event?  Here are the pros and cons, and a conclusion: Event Images/Videos Available targets? - Given that a red carpet event in particular is like shooting fish in...

The Angel Is In The Detail

Running a successful photo business is seen to be mostly about getting the right photographers, and good marketing. To make the most of those it's important to get all the little things right.  The angel (or the devil) is in the detail. Many a business has failed, or...

Putting The Customer First

Getting a reputation for customer service is a great way to keep and build business.  It sounds like an easy thing to do, but in the rush to automation and making sales online, it is easy to forget about the basics. Here are some ways you can increase customer focus:...

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