News, Views + Information

Find out how to make improvements to work practices, and get a better understanding of issues surrounding the management and profitability of image businesses.

Win The Image Uploading War At Celeb Events

When it comes to taking celebrity pictures at an event or in the field, sales success can be measured in minutes - lagging behind the other photographers in getting images to the market can be disastrous. Now you can have Picsell Media on your side. While...

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New Year’s Resolutions

With 2018 becoming an ever more distant memory, image library owners should already be implementing their New Year's resolutions. If you forgot to make any, here's some to consider. Focus on running the business - Wasting time trying to deal with...

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Dollar Keywording – Are You A Victim?

Many image and video libraries still pay more than US $1.00 per image for keywording at a time when companies such as Picsell Media are charging far less. How can this be? The reasons are that those paying the higher amount either don't know what's out...

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Avoiding Spreadsheet Disasters

Sending keywording and other information in spreadsheets is a great way to update image metadata without going through the laborious process of re-uploading the images themselves. But be warned, there are ways that spreadsheets can also cause disasters....

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The Hidden Cost of Image Research

Direct savings on license fees can lull image buyers into a false sense of thriftiness. The truth is that with subscription deals and other bulk-buying schemes, the cost of research can grow significantly and stealthily. The reasons are threefold:...

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Learning Lessons From Smart Retail

Interested in boosting image sales by 20%? That's exactly the sort of thing smart retail is achieving for online sales - the same can be done for photo and video libraries. Companies in the image licensing business are perpetually looking for more effective ways to...

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How to Beat Production Fatigue

Tired, listless, lacking focus? You could be suffering from production fatigue. Never heard of the term?  Put simply, it's the inability to focus on important parts of the business because you're bogged down in production details. In the image business,...

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The Hidden Cost Of Staff

When weighing up the price of outsourcing, it's easy to miss the hidden costs of existing staff or of ones you're thinking of hiring. The surest way to get those sums wrong is to focus on the hourly pay rate. Whilst the whole cost is included in a quote...

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Make Your Hero Images Super

The hero image - the representative first image that customers see when looking through sets - is vital to promoting sales.  Here's how to make hero images into superheroes: Make picking hero images a deliberate choice, don't just go with the first image,...

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