Take Your Trends In New Directions

Take Your Trends In New Directions

Celebrity brand images are the perfect ammunition for fashion editors and others to show what styles are in this season, which fashion-conscious celebs are leading the latest trends and what are the most popular fashion items – but why stop there? Just as there...
Reclaim The Night (Sales)

Reclaim The Night (Sales)

The best time for promoting imagery, is all the time. So if you’re not doing it yet, get ready to go 24/7. It is a rare thing for a photo agency to work around the clock, except for the largest players in the industry.  That means those large companies not only...
Get It Right With Quality Control

Get It Right With Quality Control

One of the major differences between high-quality stock keywording, and the rest, is the system of quality control. In many cases the level of QC is no level at all. This can be due to a lack of money, but also because the library/agency does not have the personnel to...
Does Your Brand Yield Measure Up?

Does Your Brand Yield Measure Up?

If asked how many brands could be identified in their images, it is doubtful many photo/news agency managers would be able to give anything like an accurate answer. Such a total is based on two important figures – how many images contain any identifiable brands,...

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