Helping Image Libraries Increase Social Media Use

Helping Image Libraries Increase Social Media Use

We recently updated our customer relations management system (CRM) and found some interesting trends in use of social media by photo agencies since our last big roundup six months ago.  More agencies are using it, and those already with social media have increased...
Observing Brand Etiquette

Observing Brand Etiquette

When creating “get the look” features there are some important rules you need to follow in terms of the etiquette to preserve your relationship with brand managers and PR companies, and possibly to avoid lawsuits. 1. Sidestep controversy – Using...
Image Feeds – Timing Is Everything

Image Feeds – Timing Is Everything

As photo agencies fall over each other to be the first to get their images onto the market, they may be committing the sin of hurrying to do a bad job.  The real question is what is the right timing relative to clients’ needs? It is worth considering, if images...
Securing Your Brand Knowledge

Securing Your Brand Knowledge

If you want to make money, it’s not enough to have images of celebrities wearing and using famous brands.  You have to secure that knowledge with keywords, and use that information for yourself. If you don’t, others might use the information that they...
Outsourcing Versus Outworking

Outsourcing Versus Outworking

In an effort to save costs and add flexibility, image companies are increasingly trying outworking or teleworking, having labour supplied from the homes of employees or contractors.  It seems like smart work practice, but its a long way short of proper outsourcing....

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