Learning Lessons From Smart Retail

Learning Lessons From Smart Retail

Interested in boosting image sales by 20%? That’s exactly the sort of thing smart retail is achieving for online sales – the same can be done for photo and video libraries. Companies in the image licensing business are perpetually looking for more...
Make Your Hero Images Super

Make Your Hero Images Super

The hero image – the representative first image that customers see when looking through sets – is vital to promoting sales.  Here’s how to make hero images into superheroes: Make picking hero images a deliberate choice, don’t just go with the...
Helping Avoid the Production Squeeze

Helping Avoid the Production Squeeze

As the number of images being filed continues to grow, many photo agencies are facing a production squeeze – too many images, not enough time to process them. That means metadata is skimpy, perhaps wrong, there’s little or no keywording, and likely there...
The Smart Way To Use AI For Images

The Smart Way To Use AI For Images

There is a wave of enthusiasm for artificial intelligence which is engulfing the image business. All the promos sound incredible – yet the reality is somewhat different – if you don’t know how to make the best use of it that is. On a recent trip to...
A Brand New Approach

A Brand New Approach

Imagine a service that brings together photo agencies, PR companies, retailers and publishers to create the revenue streams from brands appearing in celebrity images – the revenue streams so often promised, but not so often delivered. Now Branded Camera is...
Taxonomy Too Taxing?

Taxonomy Too Taxing?

Creating a great taxonomy for keywording is a never-ending job.  Just when you think you’ve got your vocab perfect – along comes another word, and another, and another. You’d think that by now there would be plenty of taxonomies with every word in...