Make Your Hero Images Super

Make Your Hero Images Super

The hero image – the representative first image that customers see when looking through sets – is vital to promoting sales.  Here’s how to make hero images into superheroes: Make picking hero images a deliberate choice, don’t just go with the...
Helping Avoid the Production Squeeze

Helping Avoid the Production Squeeze

As the number of images being filed continues to grow, many photo agencies are facing a production squeeze – too many images, not enough time to process them. That means metadata is skimpy, perhaps wrong, there’s little or no keywording, and likely there...
A Brand New Approach

A Brand New Approach

Imagine a service that brings together photo agencies, PR companies, retailers and publishers to create the revenue streams from brands appearing in celebrity images – the revenue streams so often promised, but not so often delivered. Now Branded Camera is...
Taxonomy Too Taxing?

Taxonomy Too Taxing?

Creating a great taxonomy for keywording is a never-ending job.  Just when you think you’ve got your vocab perfect – along comes another word, and another, and another. You’d think that by now there would be plenty of taxonomies with every word in...
Candid or Event – Which is Better for Brands?

Candid or Event – Which is Better for Brands?

When looking for brands in celebrity images and videos, which are most likely to make money – Candid or Event?  Here are the pros and cons, and a conclusion: Event Images/Videos Available targets? – Given that a red carpet event in particular is like...
The Angel Is In The Detail

The Angel Is In The Detail

Running a successful photo business is seen to be mostly about getting the right photographers, and good marketing. To make the most of those it’s important to get all the little things right.  The angel (or the devil) is in the detail. Many a business has...