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A Brand New Approach

A Brand New Approach

Imagine a service that brings together photo agencies, PR companies, retailers and publishers to create the revenue streams from brands appearing in celebrity images – the revenue streams so often promised, but not so often delivered. Now Branded Camera is...
Taxonomy Too Taxing?

Taxonomy Too Taxing?

Creating a great taxonomy for keywording is a never-ending job.  Just when you think you’ve got your vocab perfect – along comes another word, and another, and another. You’d think that by now there would be plenty of taxonomies with every word in...
Candid or Event – Which is Better for Brands?

Candid or Event – Which is Better for Brands?

When looking for brands in celebrity images and videos, which are most likely to make money – Candid or Event?  Here are the pros and cons, and a conclusion: Event Images/Videos Available targets? – Given that a red carpet event in particular is like...
The Angel Is In The Detail

The Angel Is In The Detail

Running a successful photo business is seen to be mostly about getting the right photographers, and good marketing. To make the most of those it’s important to get all the little things right.  The angel (or the devil) is in the detail. Many a business has...
Putting The Customer First

Putting The Customer First

Getting a reputation for customer service is a great way to keep and build business.  It sounds like an easy thing to do, but in the rush to automation and making sales online, it is easy to forget about the basics. Here are some ways you can increase customer focus:...
Re-assess Staffing Every Season to Stay On Top

Re-assess Staffing Every Season to Stay On Top

With the change of season just around the corner, it’s a good time to do a thorough assessment of your staff, and staffing generally. Looking at employee performance at the beginning of each new season is a great discipline that stops managers from becoming...