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News, Views and Information

The Picsell Media blog contains news and insights relating to image metadata, editing and workflow, keywording, distribution and focused feeds, research, and brands found in images of celebrities.  If you would like to receive posts, please use the sign-up section at the bottom of this page  You can opt out at any time in the future.

The Smart Way To Use Artificial Intelligence

You would have to have been living under a rock not to have noticed the wave of enthusiasm for AI which is engulfing the image business. All the promos sound incredible - yet the reality is somewhat different - if you don't know how to make the best use of it that is....

A Brand New Approach

Imagine a service that brings together photo agencies, PR companies, retailers and publishers to create the revenue streams from brands appearing in celebrity images - the revenue streams so often promised, but not so often delivered. Now Branded Camera is developing...

What Are You Waiting For?

We’ve all heard the saying: “feel the fear, and do it anyway”. But that’s definitely one of those that is easier said than done. Here are some common reasons why photo agency managers/owners tend to put off making necessary changes, and why they might want to look at...

Taxonomy Too Taxing?

Creating a great taxonomy for keywording is a never-ending job.  Just when you think you've got your vocab perfect - along comes another word, and another, and another. You'd think that by now there would be plenty of taxonomies with every word in the English...

Candid or Event – Which is Better for Brands?

When looking for brands in celebrity images and videos, which are most likely to make money - Candid or Event?  Here are the pros and cons, and a conclusion: Event Images/Videos Available targets? - Given that a red carpet event in particular is like shooting fish in...

The Angel Is In The Detail

Running a successful photo business is seen to be mostly about getting the right photographers, and good marketing. To make the most of those it's important to get all the little things right.  The angel (or the devil) is in the detail. Many a business has failed, or...

Putting The Customer First

Getting a reputation for customer service is a great way to keep and build business.  It sounds like an easy thing to do, but in the rush to automation and making sales online, it is easy to forget about the basics. Here are some ways you can increase customer focus:...

Re-assess Staffing Every Season to Stay On Top

With the change of season just around the corner, it's a good time to do a thorough assessment of your staff, and staffing generally. Looking at employee performance at the beginning of each new season is a great discipline that stops managers from becoming complacent...

Outsource or Inhouse – What’s Best for Brands?

To identify brand items in celebrity images, it is tempting to make it an extra task that can be added to the duties of existing staff. In practice this almost never works - but outsourcing can solve the problem in a cost effective way. There are multiple reasons why...

Stop Wasting Time With Email

Streams of emails between photo desks, photographers and editors can kill efficiency.  Here are some tips to stop burning through the time and money with unnecessary hours spent generating, sending, receiving and responding to email. Engineer email out of your...

Take Your Trends In New Directions

Celebrity brand images are the perfect ammunition for fashion editors and others to show what styles are in this season, which fashion-conscious celebs are leading the latest trends and what are the most popular fashion items - but why stop there? Just as there are...

Reclaim The Night (Sales)

The best time for promoting imagery, is all the time. So if you're not doing it yet, get ready to go 24/7. It is a rare thing for a photo agency to work around the clock, except for the largest players in the industry.  That means those large companies not only have...

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