Solutions For The 21st Century
Picsell Media has a single-minded goal – to help image companies, and those who use images, to make the most of the world of digital imagery by standing out from the crowd in terms of performance and meeting customer needs.
Often that involves improving quality and efficiency with our outsourced metadata and workflow solutions. We also help our clients develop new revenue streams, and ways to beat the competition in a crowded marketplace through more focused marketing and accurate research. Whether it’s because your company no longer has the staff, you can’t cover the 24/7 sales day, or you need new ways of making money – we can help.
With offices in Auckland and London, we span the time zones. With a background in image syndication and journalism, we have a unique insight into the problems faced by all concerned. And with a reputation for innovation, quality and integrity, it’s no accident that we work for some of the biggest names in the business.
Read below to find out more about what we have to offer.
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Image Desk Streamlines Workflow 24/7
Running a photo desk every hour of the day and night is a time-consuming and costly business. As image agencies increasingly concentrate on the need to make sales and generate revenue, the crucial tasks of getting images to market can seem like a heavy burden. But if that work isn’t done well, sales and profitability suffer. So what’s the solution?
By outsourcing the basic image desk and workflow tasks to Picsell Media, you can remove the headache, while improving the quality of work. Not to mention that if you are only working within business hours at present, we can insure your production gets where it needs to around the clock from our offices in London and Auckland.
With years of experience working for the biggest names in the business, our staff know how to get images and videos to market on time, looking good, with concise and literate captions, and accurate keywords and metadata. They can help you avoid embarrassing factual errors and the potential for legal problems from defamation, privacy laws or court orders. They can also deal with the complexities of exclusive image sets and on-hold procedures, working via web sites, or by using image flows.
If there’s little or no work to be done, you don’t have to pay for staff to be twiddling their thumbs or doing other make-work tasks badly. There are no more problems with recruitment, training, rosters, office space and administration costs – just a regular bill based on the work actually done.
Your procedures will be documented to ensure consistency, with our Client Database detailing the various procedures for a myriad of contributors and their particular ways they need rights, editing and captions handled. We can even find ways to streamline your procedures to get work done faster and better.
For a free initial consultation, just get in touch by clicking here.
Keywording, Metadata For Editorial & Stock
Relevant and accurate keywording for editorial and stock images and videos is the primary tool for getting them found and sold. Not to mention identifying the correct photographer, the rights, locations and more. It is no accident that the most successful image libraries in the world invest heavily in keywording and metadata. As archives continue grow, it is the secret sauce that feeds sales.
But perhaps not so secret, as Picsell Media staff are experienced in delivering a range of keywording standards, from Getty and Alamy through to bespoke standards for celebrity photo agencies and archives.
Those who have good keywording can atest to the advantage that gives their images against their contributors in large aggregator image sites and the market generally. They know that customers keep coming back because they can find what they want, while others make a token effort with AI or crowd-sourced keywords, or none at all.
The cornerstones of the keywording effort are vocabularies, templates and keywording rules – all documented for each client and their specific needs. Picsell Media staff – almost all university graduates with degrees in Communications, Art History or English – work from offices in London and Auckland. No outworkers, no outsourcing to Third World countries.
Whether you are using a controlled vocabulary with a detailed taxonomy, or need keywords added on the fly, our team is up to the task.
As well as standard editorial and stock keywording, we offer specialised services such as keyword fix-up, fashion and beauty, brand keywording, street style, and even keywording of bib numbers in images from fun runs, marathons, triathlons and other competitions.
To find out more about what we have to offer, click here to make an enquiry.
New Revenue From Celebrity Brand Images
Many celebrity, news and sports photo agencies have a wealth of images which contain brand associations. In most cases, those associations go unnoticed and unsold. We can change all that for image libraries, brand publicisers and retailers – unlocking new ways of making money through native advertising, PR use and “get the look” advertorial features. Not just with fashion items, but by taking advantage of the many possibilities presented by other types of products – from baby bottles to sports cars.
Being able to identify brands within celebrity, news and sports images can create revenue in a number of ways. The traditional avenue has been to assist fashion editors and bloggers needing to find and license images to illustrate fashion trends and the work of particular designers. But increasingly the trend is to license images to public relations firms, brand managers or advertising agencies. In turn, these companies make their money by launching social media campaigns and supporting native advertising with authentic images of real celebrity news. Native advertising, supported by such “real” images, is beginning to take over from the far more expensive and difficult-to-organise product placement services. This is even more so due to the growth of adblocking software and the scandal of click-through fraud. Via our Brandkeywording.com brand, we offer the following services:
- Identifying and keywording brands within images to enable existing sales teams to increase their success
- Supporting sales with Front Line Image Alerts sent to your sales people and/or potential buyers immediately the brand images are identified from new production
- Making sales on a commission basis on behalf of the image agency
- Providing URL links to brands in celebrity images for “get the look” and similar features
- Working with retailers to utilise celebrity brand images to boost online sales
Getting Images To The Front Of The Queue
Via our Core Celeb brand, we have affordable solutions to get celebrity and news images preferential treatment in key international markets. We create carefully-edited, well-labelled and targeted feeds of the latest shots, which photo buyers need just a few minutes to look through. To support that work, we find the best images as they arrive at our clients’ servers, and send email alerts to assist salespeople and photo editors alike. We can also assist with rating images on your web site or provide image research services for your customers, charged on an hour basis.
Photo editors are increasingly burdened by a deluge of images as sellers try to get their latest pictures in front of purchasers. It’s an understandable, but increasingly unsuccessful sales strategy, as customers tire of looking through irrelevant, poorly-labelled image sets. Web sites take even longer to wade through. In some cases, companies with the most to offer are being ignored in favour of those with smaller feeds which are easier to look through.
A Core Celeb feed can re-focus, or be added to existing image distribution systems. Editing feeds to deliver what is relevant helps earn extra one-off sales, and supports the usability and worth of subscription deals. All for a few cents per image set. Core Celeb image editors can create and deliver feeds and image alerts throughout the news day, in a variety of time zones. Addressing the demands of the key markets is a major focus. What is of interest in Britain may not be in America, Germany or Australia.
Overall, by making it easier to find the best images, we keep our clients at the forefront of suppliers, allowing them to maximise sales, and keep image buyers valuing their subscription services.
News, Views And Information
The Picsell Media blog contains news and insights relating to image metadata, editing, workflow, keywording, distribution, focused feeds, research, and brands found in images of celebrities. Click on the post below to be taken to our blog to read the full story. You can click here to go straight to the blog.